The always running is the endless pursuit of experience.  Instead of walking through life and reacting to its events, we run towards every setting sun with the urgency to create moments that don't fade.  It's a bottle of whiskey in a motel room somewhere in the Mojave desert after running out of gas and pushing your bike 5 miles. It's stumbling upon a biker gang in Mexico, unsure if you're going to make it out alive, and ending the night with each member offering you their sister in marriage.  We believe that if you're not running forward, you're headed backwards. Every tank of gas, every stranger turned life long friend, every cold beer and first drag of a cigarette keeps the fire burning until the next day begs for new purpose. We’re always running because you cannot truly live if you're standing still.

www.thealwaysrunning.com // @thealwaysrunning

Our work on this project was primarily concept and campaign design. Our team designed the entire idea of “breaking in a pair of jeans on the most epic bike trip” and proceeded to shoot, edit and deliver the content to our client. We hope our work on these campaigns helps convey our strength as a campaign creation specialist. We analyzed our clients brand, what their target is, what their perception is and found a way to create an engaging piece of video content that could stand as a commercial AND just simply something cool to watch online for travel, fashion, and motorcycle enthusiasts.